Homework: How Effective is the Transformers Film Trailer?

I think that the target audience for the Transformers trailer is males aged 12-30. This includes the 'Male 16-24 action audience'. The trailer is very action-oriented in the form of chases and explosions which means that it targets this audience as they are generally the audience interested in this type of film. 
The personal identity need is fufilled through the relationship between the aspirational Hero and Princess figures, Shia LeBeouf and Megan Fox. The diversion need is fulfilled as during the film, the audience can escape into the world of the film and forget about what is happening at the present time in their lives.