Homework: Film Marketing Research Task

I have chosen to research the marketing behind 'Harry Potter and the Deathly Hallows'

Marketing strategies used

Posters
Trailers
TV Spots
Website
Word of mouth
Viral marketing (Wanted poster, games)

The different media platforms used


Print
Internet
Television
Moving image
Merchandise


Other products

The film is obviously based off the books so the books may receive a boost in sales towards the time of the film release. The book 'The Tales of Beedle the Bard' is heavily featured in the film so this book in particular may receive a big boost in sales.
Merchandise from the film was also released, such as wands and action figures.
These items are mainly aimed at children but also people who like to collect these items. For example, 'The Tales of Beedle the Bard' also had a collector's edition released, priced at significantly more.


Audience interaction

There were many chances for audience interaction throughout the marketing campaign. The website in particular has many opportunities for the audience to get involved. The game can be shared via social networking sites and the posters created by the wanted poster creater can be sent to friends. These all create viral marketing which is the cheapest and most effective method in promoting the film.

Overall effectiveness of the marketing campaign


Overall, I think that the marketing campaign is very good. It is very noticeable because of the dark and mysterious feel and offers great audience interation and viral marketing through the games and create-your-own wanted poster. Harry Potter is already very well known so does not need as much marketing as it is already hyped up but to maintain the high quality and hype that is needed, marketing is still well thought out and very effective.